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tribal marketing [1 record]

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Record 1 2007-12-06

English

Subject field(s)
  • Merchandising Techniques
CONT

The unit of reference used in tribal marketing is more a micro-social cohort of individuals who share similar experiences and emotions, and who bond together in loosely interconnected communities, e.g. tribes.

French

Domaine(s)
  • Techniques marchandes
DEF

Démarche mercatique appliquée à des groupes de consommateurs repérés selon un critère ethnosociologique.

OBS

Terme publié au Vocabulaire de l'économie et des finances (liste de termes, expressions et définitions adoptés) du Journal Officiel de la République Française du 26 octobre 2006.

Key term(s)
  • mercatique des communautés

Spanish

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